Proposal Development

Winning Proposals

A winning proposal requires more than the best technical solution – it requires clear, readable narrative that addresses RFP requirements using government words and the right corporate messaging. As the old adage says, "Proposals aren't read, they're scored."  So, we make it easy for the government to see and score your responses to their questions. The Kedwen Group knows federal, state, and local government proposals and can work within your proposal development process or ours to help you win.

 

Our proposal services include:

  • Proposal and Volume Leadership – We can lead development of an entire proposal or a specific volume. Our experienced federal proposal professionals can guide and coordinate a team of busy subject matter experts (SMEs) and executive contributors so they maintain their “day jobs” and produce critical proposal content. We can manage the entire process including graphics, writing, production, white glove, book check, and electronic or print delivery. We start by breaking down the RFP into an annotated outline to drive complete coverage of the instructions, evaluation criteria, statement of work, and other requirements. We help develop strategic messaging and win themes and plan page count to include these with compliance.
  • Proposal Writing – Our talented writers know what it takes to write a compliant proposal and provide support to key contributors throughout the proposal development lifecycle. We work with the proposal manager and volume leads to help develop the outline, storyboards, graphics, drafts, compliance matrices, and proposal-specific writing guides. We know how to resolve reviewer comments and keep the content moving forward. Technical Volumes are a real specialty of ours and we work very well with engineers and highly technical personnel to translate their knowledge into content that scores and wins. We also excel at Management and Past Performance keeping all volumes in messaging sync and one voice. Our editing standard includes compliance, readability, one voice, and grammar. Our writers know now to maintain compliance and efficiently work with the right people to develop content on their own.
  • Graphics Development and Desktop Publishing – Our graphic artists work with the writing and contributor team to design and develop compelling artwork that conveys a compliant solution and appropriate messaging. We can take a napkin with “chicken scratches”, a picture of a white board, or work one on one to turn a concept into a cornerstone graphic. Our desktop publishers create templates that meet requirements without making it difficult for writers to work with the document. We maintain formatting and graphic currency along the way so that the documents always reflect the “latest and greatest”.
  • Compliance Reviews – We can facilitate review milestones and do independent compliance reviews including providing specific course correction recommendations and recovery. Our approach to reviews includes providing direct redlining, actionable comments, and clear guidance to writers on how to address compliance or other gaps.
  • Pre-RFP and Orals – We recognize the importance of pre-RFP work. It jumpstarts the proposal process with a common understanding of the Technical and Management solution with baseline artifacts that can be quickly adapted to the final requirements. We help your team develop resumes, past performance, solution architecture, proof points, metrics, cornerstone graphics, project management plans, and many other pieces of content that never go to waste. We also provide orals support, through our partnership with an Emmy-winning orals coach and team, The Schiff Group, LLC. They are a full service Orals Proposal Management and Coaching service also specializing in Video Orals, Virtual Environments, Technical Demonstrations. and Presentations.